Your business is your life’s work. Let’s make sure it pays off.

Business Lab helps second-stage business owners grow company value, strengthen operations, and prepare for the future that matters most to them.

Start a conversation about your business today.

Trusted by business owners for over 20 years

  • Graphic showing over $600 million in equity and funding raised, with an upward arrow in blue and black
  • Title slide with the text '11 Turn Arounds Successful Businesses' and a circular arrow graphic.
  • Graphics displaying over $350 million in added client value, with colorful abstract design and text.
  • Image showing a Certified Management Advisor (CMA) or Certified Public Accountant (CPA) certification badge with a colorful ribbon and a red label stating 'Certified Advisor'

How does your business measure up?

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The Strategic Capacity Snapshot™ gives second-stage business owners a fast, confidential, owner-driven assessment of how their company is performing across Profit & Cash Flow, Growth, and Transferable Value.

In 15 minutes, you’ll see where value is being created, where it isn’t fully realized, and gain a clear baseline to guide your next decisions.

Confidential • Owner-only • No cost

Where are you now?

How we help

Every engagement begins with understanding where you stand — and builds toward measurable progress.

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FLOW™ Assessment

Know exactly where your business stands with a rigorous, data-driven assessment that benchmarks performance and surfaces risks and opportunities in 21 days or less.

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Advisory Partnership

Turn insight into action through focused 90-day sprints that bring clarity, accountability, and steady progress against your most important priorities.

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Exit & Valuation Services

Prepare for sale, succession, or optionality by strengthening transferable value, reducing risk, and positioning your business for the best possible outcome.

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Accelerator Sessions

Fast, focused advisory support for urgent challenges — when a decision can’t wait and experienced perspective matters most.

From uncertainty to confidence — and measurable results.

  • Clarifies what matters

    Fred never lets you lose sight of what’s most important, especially when the numbers get complex.

    Kevin Welsh, Welsh Technologies

  • Works from within

    Sometimes I forget he’s a consultant. He really became part of the team.

    Helaine Bilos, Neuro Community Care

Meet Fred Lilley, Founder of Business Lab.

A Certified Management Accountant and Certified Exit Planning Advisor with more than 20 years of experience, Fred has helped business owners raise over $600M in capital, add $350M in value, and achieve 11 successful turnarounds.

Clarity starts here.

Join hundreds of business owners who’ve used Business Lab to gain insight, increase company value, and plan what’s next.

Know where you stand — and what’s possible next.